Whether you run a sales team or an entire business, you must have a social media strategy to survive. It’s essential to social networking and connecting with the top influencers in your industry. However, there are other benefits, such as advertising to promote your products and services as well as improve customer satisfaction by analyzing customer feedback. Social media is a great way to give your customers a voice.
Facebook is one of the top social networking opportunities. Whether or not you use Facebook personally, your business should have a Facebook page or a presence with other prominent social networking sites. LinkedIn is another platform you’ll want to consider. By building your core group of connections on LinkedIn, you’ll be growing your business. Your LinkedIn connections will become advocates for your brand and help promote the message of your business. Of course, you shouldn’t forget Twitter. A short concise message to your Twitter followers is an effective way to spread your company’s mission to your target audience.
But each platform is different and attracts a different audience. Experiment with various platforms until you find one that sticks.
By analyzing the feedback left on your pages, you can gather helpful suggestions or criticism of your services or products, often for free. Social networking is also a great way to retain your best customers. They will enjoy the interaction with your company and come back often to hear about your company’s events and promotions. Everyone knows it costs less to retain an old customer than to find new ones.
So, if you’ve found yourself either confused by the proliferation of so many social media networks or just unsure whether it’s right for your business, put some thought into establishing a presence on at least one platform.