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4 reasons to outsource your social media marketing

By June 16, 2021June 29th, 2021Industry

Charming mixed race woman in striped pink dress aitting in coffeIt’s no secret that the small business community has been through a lot over the last year. Business owners have had to rethink their strategies and, in some cases, even their business models. One overarching theme that prevails is the importance of getting back to the basics.

In other words, how you can use your time and resources to the fullest extent possible? One way to achieve that goal is to outsource your social media marketing. Here’s a look at 4 of the benefits of this approach:

  1. Outsourcing saves your business time: You might not be a writer or a creative, so social media might fall outside of your skillset or knowledge base. Who has time to pore over a social media post to ensure the wording is just right? When you align with a vendor, they can craft a message that will speak to your target audience. The result is you can commit more time to tasks that bring in revenue.
  2. Outsourcing gives you access to social media experts: As alluded to above, social media strategists and copywriters know their craft inside and out. They know what works and what doesn’t. If you have a question or an idea related to content, they can help guide you in the right direction. This can save you from making potential mistakes.
  3. Outsourcing can give you access to technology: Measuring the effectiveness of a campaign is important so you can get a handle on the scope and reach of your content. Insights from such technology can help you decide when to pivot or ramp up efforts.
  4. Outsourcing can save your business money: You probably cannot afford to hire a marketing director or in-house social media strategist. Working with a third party can help you bridge that gap.

Interested in learning more? I’d love to invite you to explore whether this setup might work for you and your business — schedule a one-time complimentary social media “reach” assessment (No obligation or risk). Follow this link to schedule a Zoom call with me and our top strategist. Simply click the link to access our calendar and schedule the Zoom call. Be sure to pick a time that you can be in front of your computer and check your email for confirmation. The confirmation will contain instructions for joining the Zoom meeting. By doing it this way we will be able to share our screen and show you some live examples of what we do.