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Channeling your inner child for more creativity

By May 22, 2020Industry

Kids playing with colorful plastic blocksThere’s a reason the members of creative departments in marketing agencies and corporations are called “creatives.” They spend their days immersed in tasks that tap into their most creative ideas and turn them into reality. Similarly, web developers creatively develop beautiful things.

But even they have a hard time being creative ALL the time. Here are some great ideas we like to use when we’re stuck. Give them a try, and they could help your business, too!

Release your inner child
Go back to the basics. Build blocks or Legos. Go play on the playground or shoot some hoops. Do whatever you had fun doing as a child.

This may seem counterproductive, but the best ideas come when you let loose. Ideas come when you aren’t thinking about them, but make sure when you have an idea you write it down.

Get the blood circulating
Do something fun, exhilarating and active. You could go as extreme as skydiving or as mellow as jumping on a trampoline — anything to get your heart rate pounding, the blood circulating and the creativity flowing. This is because confidence is key in creativity. When will you ever feel more confident than when you jump out of a plane (or on a trampoline if you are conservative)?

Brainstorming never hurt anyone
As long as you don’t think to hard, brainstorming won’t hurt you. Combine this with the building blocks, and after the plane jumping, and you will have a great brainstorming session. It is a great time to get all the ideas in your head and invite more to enter.

No idea is a bad idea
Ok. Some ideas are bad ideas, but they can lead to even better ideas. Never take an idea off the table or exclude it from a list during a brainstorming session. Think of all the reasons it is bad and how it could be improved. You might be surprised by the ideas it leads to.