Now that 2021 is almost here, you’ve likely set many goals and resolutions for your business to capitalize on the new year and accomplish even more than you did in 2020. One way you can do this is by updating your marketing based on the latest trends. Take these four trends into account to position your site for years of success:
1. Provide a mobile-first focus
Expect 2021 to be an even bigger year for mobile devices. Smartphones, tablets and wearable tech are already dominating the market, and as such, more and more people are preferring to use their mobile device as their first-choice computer than anything else. Companies all over the world are experiencing higher spikes in online traffic among mobile devices, and that trend is expected to continue. This all means companies today will need to adopt a mobile-first focus.
2. Incorporate more responsive design
Responsive web design isn’t anything new. It’s been around for several years now, but expect more and more websites than ever before to switch to responsive web design in 2021. If you want to stay competitive, you’ll need a responsive web design to succeed, so you can reach many people on any device at any time.
3. Wow with rich, bold colors
With so many organizations competing for your customers’ attention, it can be hard to stand out. That is why the most successful organizations are incorporating richer and bolder colors than ever before. Don’t believe us? Take a good look at Spotify, Apple and Microsoft. Each company is not afraid to use rich and bold colors to capture the attention of their online audiences.
4. Focus on original imagery
Of course, stock photos make the job easier, but they don’t necessarily increase your engagement on your website, social media or direct mail marketing efforts. A better approach is to include your own original imagery that represents who you really are. This gives your brand more authenticity and recognizability, especially with increasing competition.
If your marketing is struggling to keep up with the competition, in need of updates or both, these areas are a good starting point. If you’re looking to dive deeper, we can help with a free assessment.