How to win friends and influence people, Zoom edition

By April 21, 2021Industry

businessman having video call on pc at officeIn the era of Zoom calls, how can you stand out? How can you bring an element of personality and charisma when a screen can be one-dimensional and even cold? It’s possible to make an impression and get your message across, even if the medium is different. Take a cue from the most effective online presenters and consider these tips for making the most of Zoom meetings:

Opt into video. This isn’t the time to turn off your camera. Relationships are formed and trust is fostered through eye contact. So don’t be shy! Use that camera to compensate for the lack of an in-person dynamic.

Smile often. Smile often and maintain a pleasant facial expression so people can connect with you on a deeper level. Remember, a smile can go a long way in breaking tension, no matter the circumstance.

Acknowledge people. Here’s an easy way to make an impression. If you’re on a call and someone says something that resonates with you, let them know. Reference their name and re-affirm what they said, before making your contribution. People want to feel heard. When you go out of your way to make people feel valued, they’re more apt to respond in kind.

Use chat. Don’t use this tool to promote yourself but instead use it to add value to the conversation. Share relevant links and information with the goal of helping people accomplish their goals.

Have a great background. We’re more than a year into this new paradigm dominated by video conference calls. That’s to say that by now, every professional should invest in good lighting and a good background. Whether it’s a fun virtual backdrop or a sleek office space, take care to curate your presentation. It matters!

Speak with confidence. Practice makes perfect here. The goal is to have your voice sound sincere, enthusiastic and cheerful. This is especially critical, as video fatigue is a real thing. If your voice is upbeat, however, you’ll breakthrough that barrier and get people engaged in what you have to say.

Follow up. The video call may be your foot in the door, but the follow-up can seal the deal. Making time for a phone call, or video chat is important. Let them know your intentions, that you’re invested in their success.

While life may get back to what we consider “normal” sooner than later, these skills will serve you well in general.